In today’s marketplace, content continues to surpass other marketing strategies, for effective search engine optimization (SEO). For online entrepreneurs, quality content is the key to leveraging the web for sales leads and income. Read More
Heavyweight Press – the 411 on PRs, PSAs & Digital Media
Press releases and PSAs are an art form, but one quickly being replaced by more flexible and digital media options. But with a little research and some time, you can add traditional and digital releases as effective weapons in your low-cost marketing arsenal. Read More
Who Gives a Hoot about Social Media Marketing?
All the big companies are doing it. Many small companies are doing it. You may be doing it. But here’s the “Million Dollar Question”… Is it working? – Are you making money from your investment of cash or time? Learn safeguards and tips to help your social media marketing be effective and manageable. Read More
Email Marketing that Works
Email is perhaps the most overlooked method of digital marketing today. It’s the mainstream of business communication. What’s more, email marketing has one of the highest returns on the dollar. With the tools available today, you can have professional looking messages reach your audience and not just the “junk box.” Read More
Make the Most of Your Company Website
Here are some basic steps to help you establish and make the most of your own website, without breaking the bank. Read More
5 Ways to Market with Little or No Cash
5 really great avenues to promote your business online for little or no cash that can make a real difference in the calls, leads and sales you get. Let’s take an “overview” look at these options briefly here in Part 1 of this series. Read More
What’s up with Timelines for Business?
While many are still writhing in pain (I have accepted the inevitable Facebook Timeline change, but am still not thrilled with a few details)… there are a few bright spots in the new features for business owners to enjoy… Read More
Who? What? When? Where? Why?…How?
Maybe the questions aren’t new, but they certainly can save your boat, budget and behind!… Small business owners often spend a fortune on branding and advertising only to find out AFTER they have parted with that hard-earned cash… Read More
Making the Most of Maintenance
“Maintenance” is not usually a word people use to bring excitement when speaking of marketing their new business web sites. Most people think of words and phrases like “fresh and new” “cutting edge” and “out of the box” to get … Read More
Edwards Named 2011 Small Business Person of the Year
Cindy Edwards was recently named the 2011 Small Business Person of the Year. Read the full article at the Jacksonville Daily News.
